The annual event held in Green Bay, Wisconsin, serves as a prominent regional exhibition of recreational watercraft and related accessories. Various vendors display and offer for sale a wide array of boats, from fishing vessels and pontoons to cruisers and personal watercraft. Attendees can also find marine equipment, navigational tools, and services related to boat maintenance and repair.
This exhibition provides a significant economic stimulus to the Green Bay area, attracting visitors from across the Midwest. It offers a platform for local and national businesses to connect with potential customers, fostering growth within the marine industry. Historically, these gatherings have played a vital role in promoting recreational boating and providing a venue for enthusiasts to discover new products and innovations.